Factors Influencing Users’ Satisfaction with E-Payment System in Nigerian Universities
Ayoade, Olusola Bamidele & Yusuf, Kemi Jemilat
Department 0f Computer Science
Emmanuel Alayande College of Education, Oyo, Nigeria
Email: ayoadebamidele2014@yahoo.com & kjemsla@gmail.com
ABSTRACT
This study examined factors influencing users’ satisfaction with e-payment system in Nigerian universities. A descriptive survey design was employed and a conceptual model was constructed using extended TAM theoretical model with the inclusions of perceived speed, ease of payment, perceived compatibility, perceived convenience, perceived trust and safe to use. An incidental random sampling technique was used to select two hundred respondents from each university making a total of one thousand. The items for each construct were adapted from the previous validated constructs in literatures with little modification to suit the objectives of the study. Ten hypotheses were formulated for the study and data collected were analyzed using stepwise regression analysis at 0.05 level of significant. The results of the study showed that all the ten independent variables significantly influence users’ satisfaction with e-payment system while ease of payment made the most significant influence on users’ satisfaction with e-payment system. Therefore, the providers of the service should organized awareness campaigns to the potential users properly and emphasize the ease of use of e-payment services to them. Also, when designing e-payment applications the designer should make sure that the end product is robust, fast, easily accessible 24/7 and affordable to the users. Service providers must ensure that their system is reliable, free of technical errors, and highly responsive to users’ enquires or any problems that might arise. And finally, service providers should increase services’ security and reliability, reduce transaction errors, and protect consumers’ privacy.
Keywords: e-payment, perceived convenience, perceived credibility, perceived security, perceived usefulness, subjective Norms
