Category Archives: International Journal of Management Studies, Business and Entrepreneurship Research , Volume 4, number 4, 2019

MEDIATING EFFECT OF CO-WORKER SUPPORT IN THE RELATIONSHIP BETWEEN TRAINING EFFECTIVENESS AND EMPLOYEE JOB PERFORMANCE

Ibrahim Ahmed*; Abdu Ja’afaru Bambale** & Ibrahim Garba Muhammad***

Department of Business Administration, Gombe State University, Gombe State-Nigeria

Department of Business Administration and Entrepreneurship, Bayero University, Kano

Email: ibrahmedukh@yahoo.com; ajbambale.bus@buk.edu.ng; ibrahimgeem@gmail.com

ABSTRACT

This study assesses the mediating effect of co-worker support on the relationship between training effectiveness and employee performance. One hundred and thirty-three literatures were reviewed related to the variables in the topic authored with consistent findings. While this study selected different factors that led to training effectiveness pioneered by previous authors in the same field, the selected determinants of training effectiveness revealed a strong and positive relationship to the co-worker support- the mediator variable and the employee performance- the outcome variable. Hence the conclusion that training effectiveness has significant relationship with co-worker support and employee performance. Based on the findings therefore, the study recommended that, the management should provide quality training facilities, ensure effective transfer of training, encourage training motivation of employees and make efforts to reduce factors that leads to emotional problems at workplace.

Keywords: Training, Effectiveness, Co-worker, Employee, Performance.

EFFECT OF EMOTIONAL APPEAL USED IN TELEVISION ADVERTISEMENTS ON PURCHASE DECISION OF CONSUMER: A LITERATURE REVIEW

Bitrus Fulani Kwajaffa & Stephen Pembi

Department of Marketing, University of Maiduguri, Borno State, Nigeria

Department of Business Administration, Adamawa State University, Mubi-Nigeria

E-mail: stephenpembi@gmail.com

ABSTRACT

Advertisement is an important tool to introduce brand to people and television is one of the major source of which can differentiate one brand to the others.  Previously, advertisers were only focusing on the utility features of the product but now the scenario has changed.  Advertisers are pinpointing and using the emotions of the local public in their TV commercials.  This review majorly focuses on emotional appeals used in TV commercials and its effect on the consumers’ buying decision.  Literature review has been done from various journals, published papers and information collected from various sources which contributed to the work.

Key word: Advertisements, Appeal, Emotional, Consumer, Decision

ORGANIZATIONAL RETENTION STRATEGIES AND STAFF TURNOVER OF ADMINISTRATIVE SECRETARIES CAPTAIN ELECHI AMADI POLYTECHNIC, RUMUOLA PORT HARCOURT

Nweke, Emmanuel Onyekachi; Amadi, George Achinike & Fynn Inedubo

Department of Educational Management

Ignatius Ajuru University of Education, Rumuolumeni, Port Harcourt, Nigeria

Email:  emy1242000@yahoo.com; georgeamadi19@yahoo.co.uk; inefynn11@gmail.com

ABSTRACT

The study delved into organizational retention strategies and staff turnover of administrative secretaries in public secondary schools in Capt. Elechi Amadi Polytechnic, Rumuola Port Harcourt. A population 4,900 consisting of teaching staff in public secondary schools in Obio Akpor in Rivers State was used. A sample size of 200 was used and adopting the purposive sampling technique in which 11 respondents were chosen from each of the 17 wards in Obio Akpor LGA.  Out of the 200 questionnaires distributed, 180 were duly returned and completed.  The analysis of this study was based on the returned copies. Three research questions and three null hypotheses were posed.  The statistical of tool of simple percentage was used to analysed three research questions and Chi square was used to test the research hypotheses. The questionnaires were validated by a lecturer in the department of Educational Management Ignatius Ajuru University of Education, Port Harcourt. The reliability of the instrument was tested using the Crumbach Alpha (SPSS version 23) and obtained .921>.71 which showed that the instrument was highly reliable. The findings showed that prompt payment of salaries relates to staff retention, bonus payments equally leads to staff retention and promotion and other fringe benefits lead to staff retention public secondary schools in Obio Akpor LGA. The study recommended that the managers of public secondary schools in Obio Akpor LGA should ensure prompt payment of salaries, bonus payments and promotion of staff as at when due with other welfare or fringe benefits in order to retain the teaching staff.

Key Words: Organization, Retention, Strategies, Employee turnover, Public Secondary Schools in Obio Akpor,

BUSINESS POLICY AND STRATEGY IMPLEMENTATION AND ITS EFFECT ON ORGANIZATIONAL EFFECTIVENESS

John Nkeobuna Nnah Ugoani

Department of Management Sciences

Rhema University, Nigeria, Aba

Email: drjohnugoani@yahoo.com

ABSTRACT

The study was designed to examine the relationship between business policy and strategy implementation on organizational effectiveness. Organizations of all sizes strive to adopt business policies and strategies to enhance operational survival but frequently such dreams are frustrated at the crucial implementation level. In the circumstance, there is need to refocus attention in these areas in the face of growing business failures despite the evolution of such management languages as strategic business units, strategic thinking, strategic balancing, experience curve, industry-wide strategy, strategic competitive advantage among others, that fail to reverse the trend. There is evidence in business and management academic research that organizations spend time on paper work, brainstorming, strategic planning and strategy formulation, only for such documents to find their way as mere pieces of ordinary paper in the CEOs waste basket, without implementation, and without any effect on the organization. The exploratory research design was adopted for this study and the result showed a positive correlation between business policy and strategy implementation on organizational effectiveness. The study was constrained by lack of current relevant literature and it was suggested that further research could examine the relationship between public policy and business policy to redress any significant differences to enhance economic and sustainable development. It was also recommended that business policy formulation should not take too much time at the detriment of implementation that would lead to organizational productivity and effectiveness.

Keywords: Critical implementation, Waste basket, Strategic business units, Strategic thinking, Strategic balancing, Experience curve.

THE PHILLIPS CURVE: A CASE FOR NIGERIA (A DEVELOPING COUNTRY)

Goluwa, Shadrack Ezekiel; Jimmy, Vincent Gambo & Nanfa, Nimvyap

Department of Economics

Plateau State University, Bokkos

Email: vincentgambo@gmail.com

ABSTRACT

This paper looks at the Phillips curve: a case for Nigeria (a developing country). To achieve this, a method was used to collect time series data on inflation and unemployment in the Nigerian economy from 1985 to 2019. The Ordinary Least Square method was used to analyze the data. The study discovered that there is a negative relationship between inflation and unemployment in the Nigerian economy. The obvious implication of this discovery was that the validity of the Phillips curve was established showing that a negative relationship exists between unemployment and inflation in the Nigerian economy which implies that inflation and unemployment both rise or fall at the same time.