Category Archives: International Journal of Social Sciences and Conflict Management, volume 6, number 1, 2021

APPRAISING THE IMPACT OF MEDIA PLANNING, MIXING AND APPLICATION IN PUBLIC RELATIONS AND ADVERTISINGPRACTICE

Joseph Obi Ngwokor; SafinaSanusi-Sabo &RoselineOkpala Department of Mass Communication, Federal Polytechnic, Nasarawa, Nasarawa State. Email: Joezinger2005@gmail.com

ABSTRACT

This paper examined media planning, mixing and application in Public Relations and Advertising practice. Today, society’s mode of communication has long moved from the traditional interpersonal communication to that of modern mass communication, where large heterogeneous and scattered audiences are the target. Organizations involved in the production of either goods or services also advertise as well as use public relations tools as a means of reaching their audiences. Core attention is focused on the various forms of media of advertising and public relations, the paper also reviewed concepts such as media, public relations and advertising. The information processing theory was used to properly anchor the paper. The paper concludes that media planning and media mixing are essential ingredients of the overall Integrated Marketing Communication (IMC). The paper recommends that organizations should engage more qualified PR and Ad practitioners, in order to bring innovative ideas on how the image of the organization and acceptability of their products or services could be boosted. Organizations should know that public relations is not a smoke screen to cover bad deeds, as a result of which they should not wait until there is a negative turning point before they do the right thing. Similarly, companies should not involve themselves in advertising bad products or services; rather, advertising should be used to promote marketability of their good products and(or) services.

INFLUENCE OF RADIO AWARENESS MESSAGES ON KNOWLEDGE AND REACTIONS TO COVID-19 AMONG RESIDENTS OF MAKURDI METROPOLIS

AnwamTarnaha; Victor H. Unongu; Patience Achakpa-Ikyo & Samuel Dogo

Department of Mass Communication, University of Mkar, MkarGboko, Nigeria

Department of Mass Communication, Benue State University, Makurdi, Nigeria

Department of Mass Communication; Benue State University, Makurdi, Nigeria

Department of Mass Communication, Benue State University, Makurdi, Nigeria

Email: asakismart@gmail.com; vunongu@bsum.edu.ng; nikyo@bsum.edu.ng; ddsamdogo@gmail.com

ABSTRACT

This study assessed the influence of radio awareness messages on knowledge and reactions to covid-19 among residents of Makurdi metropolis. The study seeks to identify radio messages on COVID-19 available to residents of Makurdi metropolis, assess influence/knowledge of Makurdi residents on Covid-19 radio messages and ascertain the reactions of the residents to radio messages on Covid 19 in Makurdi metropolis. The study was anchored on cultivation theory as it is concerned with the audience influence on radio messages. It used survey research method and questionnaire was administered to 384 respondents who are residents of Makurdi metropolis. The Stratified sampling technique was used. The study found out that residents of Makurdi metropolis were influenced by radio messages on COVID-19 pandemic. This has enabled them to react positively to COVID-19 protocols in terms of behaviour change which is capable of stopping the spread of the virus in Makurdi metropolis. It concluded that residents of Makurdi were knowledgeable about the COVID-19 pandemic as a result of the radio health messages broadcast to them by radio stations in Makurdi metropolis. This has helped in creating the right awareness which has reduced the spread of the virus in the metropolis. The study therefore recommended among other things that other states should aggressively use radio messages on COVID-19 to help them reduce the spread of the virus, Those responsible for handling health issues in other states of the federation should adequately embrace radio to disseminate the messages in view of its advantages over other media of communication and the need to use local languages often to accommodate those who are less educated in English Language.

Keywords: COVID-19;Influence; Reactions; Radio; Health Awareness Messages; Residents

A REVIEW OF THE CHALLENGES AND PROSPECTS OF THE MEDIA IN FOSTERING NATIONAL DEVELOPMENT IN NIGERIA: THE SOCIO- ETHICAL WAY FORWARD

OlubisiJiboku& Phillips Olubiyi

Department of Mass Communication, Federal Polytechnic, Ilaro, Ogun State, Nigeria

Department of General Studies, Federal Polytechnic, Ilaro, Ogun State, Nigeria

E-mail:olubisi.jiboku@federalpolyilaro.edu.ng &olubiyi.philips@federalpolyilaro.edu.ng

ABSTRACT

This paper aims to conduct a critical examination of journalism ethics in Nigeria, especially in light of the emergence of modern media technology. It begins by arguing for an ethically grounded practice in journalism, particularly in light of the media’s roles as representatives of social realities. A critical examination of professional standards in Nigerian journalism, as well as the complexities of emerging media technology were also examined. This paper utilized a textual, secondary or desk research approach which involves the use of existing data in a systematic way; to call attention to the need for contemporary media practitioners in Nigeriato pay more attention to politics and still see the importance of their reports in terms of positively influencing Nigeria’s national development and progress. The paper therefore argued that it is important for the media to behave more ethically in order to close the reputation gap that has already been established. The paper concluded that Nigerian journalists must be aware of emerging threats and hegemonic trends of new media technology.

Keywords:Corruption, Change, Development, Ethics, Media.

TETFUND APPLICATIONS IN INFRASTRUCTURAL DEVELOPMENT AND UNIVERSITY LEADERSHIP IN RIVERS STATE

Nweke, Emmanuel Onyekachi, Amadi George Achinike &Wobo, Anthony Anayor,

Department of Educational Management

Ignatius Ajuru University of Education, Rumuolumeni, Port Harcourt

 

ABSTRACT

The study delved into TETFUND Applications in Infrastructural Development and University Leadership in Rivers State. The study adopted a descriptive survey design. The descriptive design will seek the opinions of respondents who will serve as samples representatives of the study group on staff development. The population of the study comprised of 570 university leaders (HODs, Deans, Directors, Principal officers, Professors, Senior Lecturers), drawn from Ignatius Ajuru University of Education, Port Harcourt, and Rivers State University. A sample size of 382, which makes up 20% of the population, was randomly drawn from the named institutions. The instrument for data collection in this study was a self-structured questionnaire titled TETFUND application in infrastructural development and University leadership in Rivers State (TIIDRU). Items on the questionnaire were structured on a four point rating scale ranging of Strongly Agree (SD) 4 points, Agree (A) 3 point, Disagree (D) 2 points and Strongly Disagree (SD) 1 point. The instrument was given to the researcher’s senior lecturers and professor in department of Educational Management of the University to make necessary correction and to validate the content of the instrument.The study adopted the Crumbach Alpha using SPSS version 23. The tested scores were correlated using the Crumbach Alpha at 0.9331> 0.71 which showed that the instrument was highly reliable. Mean and standard deviation was employed to analyse the research questions. The hypotheses were tested using the T-test at the .05 significance level. Out of the 382 copies of the questionnaires distributed, 370 or 97% were duly completed and returned.  The analysis was therefore based on the 370 returned questionnaires. The study found that there have been inadequate applications of TETFUND in university critical areas such as hostels, lecture halls, library, workshops and libraries and recommended for a refreshed trend of allowing redirecting and appropriating such funds to quality university infrastructure by university leaders.

Keywords: TETFUND applications, Infrastructural Development, University Leadership

PERCEIVED CONTRIBUTIONS OF RADIO BENUE IN AWARENESS CREATION ON THE ANTI-OPEN GRAZING PROHIBITION LAW OF BENUE STATE

Anthony, IjehOmirigwe; Omale Nelson Iteji&Okoh Emmanuel Oglo Department of Mass Communication Benue State University, Makurdi, Nigeria Email: omirigwenatty@gmail.com

ABSTRACT

The study is on the perceived contributions of Radio Benue in awareness creation on the anti-open grazing law of Benue State. The study seeks to ascertain the contributions of radio broadcasting in promoting the anti-open grazing law of Benue state through awareness creation.The study adopted the survey research method using questionnaire as the main instrument of data collection and 400 respondents weresampled. Based on the results from the field, the study found out that security watch and issues of the moment as the programmes identified on Radio Benue programme that promotes the anti-open grazing law campaign of Benue State. The study also found out thatRadio Benue programmes on the anti-open grazing law campaign is effective and that the effectiveness of Radio Benue programmes on the anti-open grazing law campaign in Benue State includes reduced herders/farmers crisis, create room for farmers/herders cordial relationship and promotes ranching to open grazing in Benue State. The study therefore concluded that the “Perceived Contributions of Radio Benue in creating awareness on Anti-Open grazing Law in Benue State in that Radio Benue Makurdi has been effective in promoting the anti-open grazing law of Benue State. The study recommended among other things that radio and television stations should promote all anti open grazing prohibition laws programmes; and Radio Benue programe producers should also increase the number of security watch/issues of the moment to be aired per week.

Keywords: Radio, Anti-open grazing, Law and Agenda Setting Theory.

FEATURES OF DEMOCRACY AND HOW THE MEDIA HAS CONTRIBUTED TO THE ATTAINMENT OF DEMOCRACY IN NIGERIA

NdonimaUhweDanjuma;B. T. Dansoho&Hembamtor Millicent Agir

Department of Mass Communication, Nigerian Army College of Environmental Science and Techn,Makurdi

Department of Mass Communication, Bayero University, Kano, Nigeria

Department of Mass Communication, Benue State University, Makurdi, Nigeria

Email: danjumandonimau@gmail.com

ABSTRACT

The work examined the features of democracy and how the media has contributed to the attainment of democracy in Nigeria. The work is anchored on the agenda setting, framing and priming theories of the mass media. The impact of mass media in sustainable democracy in Nigeria cannot be overemphasized. Therefore, mass media must look for avenues to improve on the quality of information they disseminate in order to sustain Nigeria’s democracy. The Nigerian media has an important role to play in this present democratic dispensation by allowing for orderly succession of civilian to civilian administration. It is by so doing that democracy can fully be sustained and beyond.