APPRAISING THE IMPACT OF MEDIA PLANNING, MIXING AND APPLICATION IN PUBLIC RELATIONS AND ADVERTISINGPRACTICE

Joseph Obi Ngwokor; SafinaSanusi-Sabo &RoselineOkpala Department of Mass Communication, Federal Polytechnic, Nasarawa, Nasarawa State. Email: Joezinger2005@gmail.com

ABSTRACT

This paper examined media planning, mixing and application in Public Relations and Advertising practice. Today, society’s mode of communication has long moved from the traditional interpersonal communication to that of modern mass communication, where large heterogeneous and scattered audiences are the target. Organizations involved in the production of either goods or services also advertise as well as use public relations tools as a means of reaching their audiences. Core attention is focused on the various forms of media of advertising and public relations, the paper also reviewed concepts such as media, public relations and advertising. The information processing theory was used to properly anchor the paper. The paper concludes that media planning and media mixing are essential ingredients of the overall Integrated Marketing Communication (IMC). The paper recommends that organizations should engage more qualified PR and Ad practitioners, in order to bring innovative ideas on how the image of the organization and acceptability of their products or services could be boosted. Organizations should know that public relations is not a smoke screen to cover bad deeds, as a result of which they should not wait until there is a negative turning point before they do the right thing. Similarly, companies should not involve themselves in advertising bad products or services; rather, advertising should be used to promote marketability of their good products and(or) services.

INFLUENCE OF RADIO AWARENESS MESSAGES ON KNOWLEDGE AND REACTIONS TO COVID-19 AMONG RESIDENTS OF MAKURDI METROPOLIS

AnwamTarnaha; Victor H. Unongu; Patience Achakpa-Ikyo & Samuel Dogo

Department of Mass Communication, University of Mkar, MkarGboko, Nigeria

Department of Mass Communication, Benue State University, Makurdi, Nigeria

Department of Mass Communication; Benue State University, Makurdi, Nigeria

Department of Mass Communication, Benue State University, Makurdi, Nigeria

Email: asakismart@gmail.com; vunongu@bsum.edu.ng; nikyo@bsum.edu.ng; ddsamdogo@gmail.com

ABSTRACT

This study assessed the influence of radio awareness messages on knowledge and reactions to covid-19 among residents of Makurdi metropolis. The study seeks to identify radio messages on COVID-19 available to residents of Makurdi metropolis, assess influence/knowledge of Makurdi residents on Covid-19 radio messages and ascertain the reactions of the residents to radio messages on Covid 19 in Makurdi metropolis. The study was anchored on cultivation theory as it is concerned with the audience influence on radio messages. It used survey research method and questionnaire was administered to 384 respondents who are residents of Makurdi metropolis. The Stratified sampling technique was used. The study found out that residents of Makurdi metropolis were influenced by radio messages on COVID-19 pandemic. This has enabled them to react positively to COVID-19 protocols in terms of behaviour change which is capable of stopping the spread of the virus in Makurdi metropolis. It concluded that residents of Makurdi were knowledgeable about the COVID-19 pandemic as a result of the radio health messages broadcast to them by radio stations in Makurdi metropolis. This has helped in creating the right awareness which has reduced the spread of the virus in the metropolis. The study therefore recommended among other things that other states should aggressively use radio messages on COVID-19 to help them reduce the spread of the virus, Those responsible for handling health issues in other states of the federation should adequately embrace radio to disseminate the messages in view of its advantages over other media of communication and the need to use local languages often to accommodate those who are less educated in English Language.

Keywords: COVID-19;Influence; Reactions; Radio; Health Awareness Messages; Residents

A REVIEW OF THE CHALLENGES AND PROSPECTS OF THE MEDIA IN FOSTERING NATIONAL DEVELOPMENT IN NIGERIA: THE SOCIO- ETHICAL WAY FORWARD

OlubisiJiboku& Phillips Olubiyi

Department of Mass Communication, Federal Polytechnic, Ilaro, Ogun State, Nigeria

Department of General Studies, Federal Polytechnic, Ilaro, Ogun State, Nigeria

E-mail:olubisi.jiboku@federalpolyilaro.edu.ng &olubiyi.philips@federalpolyilaro.edu.ng

ABSTRACT

This paper aims to conduct a critical examination of journalism ethics in Nigeria, especially in light of the emergence of modern media technology. It begins by arguing for an ethically grounded practice in journalism, particularly in light of the media’s roles as representatives of social realities. A critical examination of professional standards in Nigerian journalism, as well as the complexities of emerging media technology were also examined. This paper utilized a textual, secondary or desk research approach which involves the use of existing data in a systematic way; to call attention to the need for contemporary media practitioners in Nigeriato pay more attention to politics and still see the importance of their reports in terms of positively influencing Nigeria’s national development and progress. The paper therefore argued that it is important for the media to behave more ethically in order to close the reputation gap that has already been established. The paper concluded that Nigerian journalists must be aware of emerging threats and hegemonic trends of new media technology.

Keywords:Corruption, Change, Development, Ethics, Media.