GREEN SUPPLY CHAIN MANAGEMENT PRACTICES AND STAKEHOLDER SATISFACTION: THE EXPERIENCE OF MAJOR PETROLEUM MARKETERS IN NIGERIA
Pokubo, Innah M.
Department of Marketing
School of Business and Administrative Studies
Captain Elechi Amadi Polytechnic, Rumuola, Port Harcourt
Email:minapokubo@gmail.com
ABSTRACT: This study focused examining the influence of GSCM practices on stakeholders’ satisfaction. The study adopted green purchasing, eco-design, reverse logistics and green training as proxies of GSCM practices, while stakeholders’ satisfaction was treated unidimensionally. A descriptive design was adopted. Primary data collected from thirty-six (36) managers consisting procurement, inventory, warehousing, quality control, community relations, and logistics managers from six (6) major oil marketers was used for data analysis. A structured questionnaire designed in a five-point Likert was used to collect primary data. The validity of the instrument was attained by adapting existing scales; and through the opinion of experts in supply chain management and measurement and evaluation; while its internal consistency was determined via the Cronbach’s Alpha test, with a threshold of 0.70 criterion. The multiple regression served as the test statistic. The study found that GSCM practiceshave strong positive influence on stakeholders’ satisfaction. The study also found that green training had the highest beta contribution of 0.878 to stakeholder satisfaction, followed by green purchasing with a beta contribution of 0.771, reverse logistics came third beta with 0.516; while eco-design came last with a beta contribution of -0.569. The study concludes that GSCM practices (green training, green purchasing, reverse logistics and eco-design) of major oil marketers in South-south Nigeria predicts stakeholders’ satisfaction. The study thus, recommends that major oil marketers in South-south Nigeria that seek to deliver satisfaction to stakeholders; or desire to improve stakeholders’ satisfaction should implement green training, green purchasing, reverse logistics and eco-design, all of which position them as eco-friendly market operators, to endear themselves to stakeholders and elicit their support and cooperation.
Keyword: Eco-design, green supply chain management practices, green purchasing, green purchasing training, reverse logistics, stakeholders’ satisfaction
