A REVIEW OF THE CHALLENGES AND PROSPECTS OF THE MEDIA IN FOSTERING NATIONAL DEVELOPMENT IN NIGERIA: THE SOCIO- ETHICAL WAY FORWARD

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A REVIEW OF THE CHALLENGES AND PROSPECTS OF THE MEDIA IN FOSTERING NATIONAL DEVELOPMENT IN NIGERIA: THE SOCIO- ETHICAL WAY FORWARD

OlubisiJiboku& Phillips Olubiyi

Department of Mass Communication, Federal Polytechnic, Ilaro, Ogun State, Nigeria

Department of General Studies, Federal Polytechnic, Ilaro, Ogun State, Nigeria

E-mail:olubisi.jiboku@federalpolyilaro.edu.ng &olubiyi.philips@federalpolyilaro.edu.ng

ABSTRACT

This paper aims to conduct a critical examination of journalism ethics in Nigeria, especially in light of the emergence of modern media technology. It begins by arguing for an ethically grounded practice in journalism, particularly in light of the media’s roles as representatives of social realities. A critical examination of professional standards in Nigerian journalism, as well as the complexities of emerging media technology were also examined. This paper utilized a textual, secondary or desk research approach which involves the use of existing data in a systematic way; to call attention to the need for contemporary media practitioners in Nigeriato pay more attention to politics and still see the importance of their reports in terms of positively influencing Nigeria’s national development and progress. The paper therefore argued that it is important for the media to behave more ethically in order to close the reputation gap that has already been established. The paper concluded that Nigerian journalists must be aware of emerging threats and hegemonic trends of new media technology.

Keywords:Corruption, Change, Development, Ethics, Media.