GREEN MARKETING STRATEGIES AND ENVIRONMENTAL SUSTAINABILITY IN RIVERS STATE OF NIGERIA
Category : Uncategorized
Mawo Nekabari Jude & Lucy Horace Owonte
Department of Marketing
Port Harcourt Polytechnic, Rumuola, Port Harcourt
ABSTRACT
Green marketing concept has been better concept which is very helpful and developmental to the people of Rivers state and their host community of operation. This has made so many people earn a better living through sanitizing our environment to avoid waste littering and hence recycling around our environment, Green marketing is related or formed out of ecological or societal marketing concept. As such, most emphasis is on societal protection. Which means that before any production will take place. Green Marketing should be put into consideration, this concept provides employment and empowerment to young school leaver and graduate in Rivers State. Also, provision of social amenities to Rivers State including good roads, electricity to the host communities and Rivers state at large through recycling of waste to wealth.
