Ethical Issues Creating Moral Dilemmas in Sports Management
Kwaghgba, Wuese
Ministry of Youth and Sports Development,
Benue State Secretariat, Makurdi
Email:kwaghgbawuese@gmail.com
ABSTRACT
This article attempts to generate discourse for rational application of the principles of ethics to the moral programs affecting sports business and provides suggestions to such issues that fall well below accepted levels but which can be of significant benefit to all businesses and can also be applied systematically or with varying consistencies in matters of critical moral uncertainties. At the onset it has been stressed that sports managers are subjected to pressure that force them to take decisions that influence the moral reasoning of sports participants. Three ethical issues were presented and examined concerning situations of moral dilemma, followed by approaches in business ethics based on some theories. A conclusion was finally drawn with some recommendations to the effect that mans personal code of behaviour should be that of sincerity and honesty as the ethical standard of the organisation. It must be adorned with good policy governing the relationship with all their stake holders. By this the diminishing image of coaches and sports managers can be recovered.
