DECISION SUPPORT SYSTEM FOR PROMOTING CEMENT SALES IN DANGOTE CEMENT INDUSTRY, OBAJANA-KOGI STATE, NIGERIA
D.U. Ebem1, J.A. Johnson1, U.C. Arinze1*
1Department of Computer Science, Faculty of Physical Sciences,
University of Nigeria, Nsukka, South-East, Nigeria.
Email: uchechukwu.arinze.pg79296@unn.edu.ng
Corresponding Authors: U.C. Arinze
ABSTRACT
This project work is concerned with the use of an Intelligent Decision Support System for development of Customer-Driven marketing strategies. Intelligent system, if well harness, may provide a day-to-day operational production planning in order to meet the customer’s needs and yearning. In this work, a thorough investigation into the existing system is made and inherent pitfalls identified. A new system is proposed with a model presented which provides the ability to evaluate the capacity for new orders and unforeseen events such as equipment downtime and changes in operation; help managers deal with uncertainty and produce intelligent advice on setting marketing strategy. The proposed system acts as a decision supports system (DSS) used to augment the task of planners and schedulers to run production more efficiently, thereby invigorate customers services. Various mathematical and statistical tools were used for analyzing the data such as time series model for forecasting and SPSS package to assess the trends of sales. The object oriented programming paradigm is used in the analysis and design. The system is very promising as it offers better customer/manufacturers relationship and strategic plans for outstanding services.
Keywords: Decision Support System, Marketing Strategy, Sales Promotion
