IMPACT OF AUTOMATION STRATEGY ON WORKFORCE EFFICIENCY (A STUDY OF BROADCASTING CORPORATION OF ABIA BCA)

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IMPACT OF AUTOMATION STRATEGY ON WORKFORCE EFFICIENCY (A STUDY OF BROADCASTING CORPORATION OF ABIA BCA)

Melletus Uchechukwu Agbo

Department of Business Administration

College of Management Sciences

Michael Okpara University of Agriculture, Umudike, Nigeria

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ABSTRACT

This study examined the impact of automation strategy on workforce efficiency with respect to Broadcasting Corporation of Abia (BCA). Using frequency distribution table, and percentages to analyze   the data from the questionnaire, while simple regression and correlation with the use of SPSS were used to analyze the hypotheses. Findings from the study indicated that, there was significant effect of automation strategy on workforce effectiveness as indicated table 3.10.1 were p-value 0.331 was greater than 0.184 that is (real 0.0.331 > r tab 0,184), the researcher rejectes Ho and accepted the alternative hypothesis thereby concluded that there was significant effect of automation strategy on workforce effectiveness in broadcasting corporation of Abia state. Secondly, there was significant relationship between automation strategy and employee’s performance as shown in3.10.4 were the result of the analysis revealed that the Calculated t-value of 23.218 is greater than the table value (-4.449), therefore, the null (H0) hypothesis was rejected, while the alternatives hypothesis (H1) accepted. This implied that there is significant relationship between automation strategy and employee’s performance in broadcasting corporation of Abia state. Therefore the study recommended that any organization that desires high output performance (financially and non-financial wise) should endeavor to embrace the principles of automation strategy which was embedded in strategic management. Also to avoid failure or the death of an organization, the managers of the organization should be committed to institutionalizing the practice of strategic management in its culture by ensuring that strategic planning permeates every nook and cranny of the organization and making sure that strategies planned are implemented else it will be a waste of time and resources.

Keywords: Automation Strategy, Workforce Efficiency, Broadcasting.