Effect of Change Management on Organizational Performance of Nigerian Telecommunication, a Study of Airtel of Nigeria, Enugu, Enugu State
Melletus Uchechukwu Agbo
Department of Business Administration
Michael Okpara University of Agriculture Umudike, Abia State, Nigeria
Email: agbomellitus@yahoo.com
ABSTRACT
The rate of competition in the telecommunication industry in Nigeria is moving at a leap frog basis due to changes in technology, product and services, customer taste among others. This has made change management experts to emphasize on the importance of establishing organizations readiness for change and have crafted various strategies for creating it because successful management of change is crucial to any organization to survive in the present highly competitive and continuously evolving business environment. Change management is a planned tool for the transition of individuals, groups and organizations from existing state to a required future state. Thus, managing a change process is as important as change itself. This study therefore examines empirically change management and its effects on organizational performance of Nigerian telecommunication industries. In conducting this study, a total of 300 staffs of Airtel were randomly selected from a staff population of 1000. Three hypotheses were advanced to guide the study and data collected for the study were analyzed using One-way Analysis of Variance. The result revealed that changes in technology have a significant effect on performance and that changes in customer taste has a significant effect on customer’s patronage. The result also shows that a change in management via leadership has a significant effect on employee’s performance. Based on the findings of the study, recommendations were made that telecommunication industries in Nigeria should be pro-active to changes in such a competitive environment so as to experience smooth implementation of such changes. The study therefore concludes that nothing remains still in the world of business as change is the only thing that is constant. Change managers should therefore successfully manage the human side of change in order to avoid resistance to change using the appropriate change strategies, thus, enhancing overall performance of the industry.
Keywords: Change managements, effects, changes in technology, customers taste, change implementation and performance.
